Bespoke digital solutions
Websites, social media, email marketing and digital advertising,
I have the solutions you need.
Website Preparation
So you want to get a website built but aren’t sure where to start? I’ll get the seeds planted. This service is designed to help you go from zero content to ready to design. I’ll take you step by step through what goals you want to achieve with your site, what content and functionality you need, what resources you need to gather and even look at the best platforms and solutions for you.
Website Audit
Is your website mobile compatible? Ready for the next generation of browsers? Low data use? How about loading speeds? Are you maximising your exposure in search results (SEO)? I’ll run comprehensive tests to ensure your site is delivering what you want it to.
Website Design and Development
Laying out the framework for a successful site takes a lot of time and effort, and if you aren’t quite sure what you’re aiming for, can be frustrating as you go back and revisit areas you thought were complete. With my background in Business Analysis I’m a strong advocate for content first design and development. Once you have your content ready to go then we can get onto the fun part of designing and developing the perfect website for your business.
I have entry level packages for those of you just budding through to completely bespoke packages for businesses that are ready to bloom and thrive.
Did you know?*
- 48% of customers won't consider a small business without a website
- 36% of sole traders and 51% of businesses with 2-4 employees have a website
- 62% of customers won't consider a business if they can't find it online yet 50% of businesses don't have a website
Website Support Services
Maintenance
You run a business. Getting on your website and updating plugins, backends and services only to find that some break your layout, or worse yet, critical functionality, can be a huge time waster! Yet, sites that are out of date may load slow, be vulnerable to security attacks, or even worse, be completely blocked by some browsers. Let me take the stress of managing your site out of your hands. I will keep it secure and up to date, and provide suggestions of replacement functions as technology changes.
Support
Websites are no longer set and forget advertising mediums, they need constant attention and updating to ensure they stay relevant to your audience. As a bizmum myself I know just how precious time can be and the last thing you want to be doing at the end of a long work day is adding new content to your site. Or perhaps your business is evolving and you want to add a new page or some new functionality but don’t have the time to do it yourself. This is where I come in, I have a range of ad hoc or on-going packages to help keep your website content fresh.
Rejuvenation
Support and maintenance are necessary to keep your site at its best, but what if you need something more and don’t want an entirely new site built? Website rejuvenation will help return a neglected site to its former glory; refresh a tired outdated design while maintaining the current site structure; or simply add new features and functionality as your business grows.
Digital Marketing
Websites aren’t the be all and end all of your online presence. Social media, email marketing and digital advertising are all important components in your digital bouquet. I’m ready and waiting to help you engage with your audience across the entire online space. Whether you just need help getting the technical side up and running or you would like help planning and implementing a full digital strategy, I’ve got the services to help you.
Did you know?**
- 90% of small businesses in Australia have a Facebook presence
- 24% of Australians use social media sites like Facebook to follow or find out about particular brands or businesses in general
- 90% of small businesses in Australia have paid to advertise on Facebook
- 64% of people said they were more likely to trust brands if they interact positively with customers on social media
- 40% of businesses automate their email marketing***
- Email marketing automation increases return on investment by 35% over manual emailing***
Social Media
Are you confused by all the different social media platforms out there and not sure where to spend your time and energy? Not sure when or what to post? Don’t have the time to post content or monitor and respond to engagement?
I can help get your socials set up, connected to your website, develop a social media strategy and help you set up a scheduling tool to manage your posting schedule. Whatever your requirements I will custom design a package just for you.
Email Marketing
Email marketing is a fantastic way of keeping your audience engaged and your business at the top of their mind as well as guiding them through your all important sales funnel. There are a myriad of tools to help you manage sending regular email newsletters, personalising mass emails to your customer base, sending targeted emails based on actions taken by you customer and much much more.
I can help you choose the right tool, link it to your website and social media, set up automated workflows and even send your campaigns for you if you’re time poor.
Digital Outreach
* 2018 Telstra Small Business Intelligence Report, Telstra, https://smarterbusiness.telstra.com.au/2018-telstra-small-business-intelligence-report
** Sensis, 2017, Sensis Social Media Report, https://www.sensis.com.au/asset/PDFdirectory/Sensis-Social-Media-Report-2017.pdf
*** The Australian email benchmark report 2018, The Orchard in partnership with Smartcompany, https://www.smartcompany.com.au/partner-content/ebooks/ebook-the-australian-email-marketing-benchmark-report-2018/