Hey there mumma!

Do you want to increase your exposure and wow your customers?

I work with you to develop the perfect website to fit your brand and business goals.

Let me guess, you're here because;

You’re just starting your biz and know you need a website but don’t know where to start

You’re busy trying to run your business whilst raising a family and looking after the house #mumlyfe

You’re feeling overwhelmed with everything you need to do; landing page, online store, mailing list, hosting, domain name, and the list goes on
You’ve looked for web solutions before but found a wall of jargon and incomprehensible pricing

Or maybe your business is a little further along and you want to kick it up a notch

You’ve got a website that’s been serving you well but it needs more tlc than you have the time or knowledge for.
Perhaps you’ve used a template and you’re getting frustrated by the lack of flexibility and want something that’s unique to you and your business

You’ve DIY’d your site but now need help to take it and your biz to the next level

I hear you!

I’m a first-time mum who started Felementary Designs so I could spend more time with my little one and still contribute financially to the household. I know how much time and energy it takes to get your business up and running.

I also know just how confusing all the tech jargon and plethora of options can be when you’re not used to it. It is very much a case of you don’t know what you don’t know and that’s OK!

No matter your stage of business I’m here to help.
So let me dig in and get dirty for you.

Bespoke Websites by Felementary Designs

I want to help you make the right impression, attract your ideal clients and convert them into adoring customers and fans

  • Step by step guidance from start to finish
  • Custom designs to reflect your brand
  • 1:1 Training on how to get the most out of your site
  • Range of packages to suit any budget or completely bespoke one of a kind offerings just for you

So, on that note…
what will your website do for you?

It will be your asset to own, a tool to promote your services, collect leads, sell your products and communicate with your audience.

But there’s more to it than that…

You’ll be able to spend less time working and more time with the people you love, doing the things you value the most. You’ll be spend less time on day-to-day admin tasks and more time building your business.

Imagine, for a second,

you’re at the dinner table, finally sitting down to have a meal you’ve planned for days with your family, and your phone rings. You have to take it because any missed call is a lost sale. You get trapped on the phone for an hour. Dinner goes cold.

What if those moments could be delayed?

Imagine a world where your phone goes ‘ding’ – you check it, and it’s an email, sent automatically from your site with new questions about your services or better yet a new order along with payment confirmation.


Paving the way - How I will help you!

Your ideas will come to life with my technical skills.

Guided step by step process to nail down the details

Questionnaires and forms combine with one-on-one consulting so that assembling your requirements and content is a breeze. We will dig deep into your ideas to get the best design for your needs.

Bespoke design

Your site is your own, and it should feel personal. We use templates only as a guide for what can be done, and you can expect I will strive to bring your own personal touch to life.

Training and documentation

Online or in person* training backed up with written instructions so that you can update your content whenever you want. Your website belongs to you, and I want to make sure you get the best out of it.
* In person training only available in Melbourne.

Building a website shouldn't be a one person job
I work with you to achieve your goals!

Hi! I’m Felicity! I want to help my fellow #bizmums on their business journeys. I started Felementary Designs so that I could put my passion for web design and demystifying the technology involved in running a business to use whilst still having time to spend at home with my little man. I’m a first time mum to a vivacious little boy, Jean-Luc, and supported by my husband, Matthew, and our three furry task masters; Lyra, Hagrid and Logan.

Before I started this new journey I was in the corporate IT space for nearly 9 years focusing on end user support and business analysis. Through my various roles and outside volunteer activities I have been involved in web design and development for over 15 years so I’ve seen my fair share of technology changes!

Websites aren’t the be all and end all of your web presence. Social media, email marketing and sales funnels are all important pieces of the puzzle. I’ve also spent time managing the social media outreach at an event promotion company to increase engagement and build a loyal following of fans.

Building your website

The foundations

The first step to growing a thriving garden is to have a solid garden bed with well prepared soil.
The foundations of your website are just as important.
That’s why all websites developed by Felementary Designs come with a few base features such as:

Website elements library

A library containing over 100 building blocks to help you add functionality to your site so that you can easily add features and functionality to your site as your business grows

Default Plugins

Basic plugins for security, backup, performance, and search engine optimisation (SEO) so that you're ready to go with a solid base to start from

Google Integration

Your site will be connected to Google Analytics and Google Search console allowing you to monitor its growth, keep on top of SEO related issues and understand how Google sees your site all so that you can make the most of your most important online asset.

Premium features

With a solid foundation we can add even more functionality to your website to help your business grow.
Premium packages can include these advanced features and more*:

Advanced SEO - Keyword Research

I’ll do the leg work researching the best keywords for your content so that you have a better chance of getting found in search results

Advanced SEO - eCommerce SEO

eCommerce product specific SEO configuration to help your products stand out in search results and when linked to social media so that you can sell more online

Lead Capture & Email Marketing

Capture new leads so that you can easily communicate with your prospective and existing customers to build loyalty, trust and brand awareness.

*Features will be selected and priced based on individual site needs. Not all features are required for all sites.

Happy Clients

See what prior clients have to say about their Felementary Designs Websites

Over a 6 month period, Felicity provided me with additional website design and coding expertise. She assisted in handling my overflow client builds, designing a child theme and other tasks to allow me to keep on top of my other client work. This was handled in a careful, considerate way.
And a big shout out too to Felicity @felementarydesigns This lady seriously rocks 😊❤️

Dig into the details - Website Packages

Website packages are based on the use of WordPress.
Don’t want to use WordPress? That’s ok, I will work with you on whichever platform you prefer*.

* Preferred platform customers please use these packages as a guide only. Functionality available will depend on the chosen platform.

Base Packages

These packages are just the beginning, all projects will receive their own custom proposals so that you receive the perfect bespoke site.
Inclusions Budding Blooming Thriving
Design Template Based*** Template Based*** Bespoke Design
Design consultation 1 hour 1.5 hours 2+ hours
WordPress + Base plugins* wisteira-bud-full wisteira-bud-full wisteira-bud-full
Website hosting 12 months 12 months 12 months
Email addresses setup 2 5 10
Number of content pages 5 10 Unlimited
Blog posts (post upload and formatting) 3 5 5
Website elements library** 80+ 100+ 150+
Social media integration (icons and share buttons) Icons only wisteira-bud-full wisteira-bud-full
Basic SEO (meta description + 1 keyword/pg) wisteira-bud-full wisteira-bud-full wisteira-bud-full
Google tools (analytics and search console) wisteira-bud-full wisteira-bud-full wisteira-bud-full
Facebook pixel installation wisteira-bud-full wisteira-bud-full wisteira-bud-full
Custom error pages wisteira-bud-full wisteira-bud-full
Design resources and graphical elements pack 20 elements included,
additional available for purchase
Advanced SEO (package add-on) wisteira-bud-full

*  Base Plugins Include: WordPress page builder, base theme, lead capture, sitemap schema, backup, security, performance, and SEO.
** The building blocks for your content e.g. image galleries, forms, call-to-action modules, buttons, etc.
*** Over 60 templates to choose from, templates will be modified to suit your requirements

Package Addons - eCommerce

Do you want to sell products online? I’ve put together these two base packages to get your started.
Budding eCommerce Blooming eCommerce
WooCommerce wisteira-bud-full wisteira-bud-full
eCommerce pages (shop, T&C's, privacy policy, account, and checkout) wisteira-bud-full wisteira-bud-full
Products setup 5 10
Product categories configured 2 10
Payment gateways configured (e.g. stripe, paypal, afterpay) Up to 2 Up to 4
Shipping configuration Free, flat rate or pickup options Variable shipping options (e.g. weight, number of items or package dimensions)
eCommerce plugins* wisteira-bud-full
eCommerce email marketing automation (e.g. abandon cart, post purchase follow up and related product marketing) wisteira-bud-full
Facebook and Instagram eCommerce integration wisteira-bud-full
eCommerce SEO (product optimisation and keywords) wisteira-bud-full

*  eCommerce plugins include: eCommerce SEO, eCommerce email marketing, and advanced shipping rules

Package Addons

No matter your type of business or website requirements we can find the perfect solution. Below you will find just some of the add-ons available to extend the functionality of your website.

Getting on the front page of Google or any search engine is not an overnight task. It can take months of toiling to climb through the results. This advanced SEO package is designed to give you the best possible chance. Through keyword research I will identify the best keywords and key phrases for your business and website content to maximise your search exposure.


  • 2 hours keyword research
  • Configuration of 5 keywords/phrases and their synonyms

If you’re wanting to provide exclusive content to registered users of your website you will likely need membership or subscription functionality.

Membership systems can be simple single tier paid memberships that give immediate access to all content through to multi-tier recurring monthly subscriptions that drip content to members.


  • Stock Photography
  • Business Directories
  • Online Courses

Do you want to offer online courses to your users?

Whether they be text based, video based or a combination of both I can help you implement a comprehensive learning management system (LMS) to give your students a seamless learning experience.

LMS integrate and overlap closely with membership systems to provide specific functionality such as;

  • Quizzes
  • Prerequisites
  • Forums
  • Certification
  • Points and badges
  • Gradebooks

Do you need to take bookings online? Perhaps you offer face-to-face workshops and wish to allow booking online, or you want to allow clients to book an appointment directly in your calendar based on your availability.

We will work together to identify your booking requirements and implement the right solution that will streamline your processes and reduce your paperwork and administration.

Would you like to present a uniform professional front to your customers with an email address linked to your website domain (hello@yourcompany.com.au)? Would you also like to keep using an email tool that you’re familiar with such as Gmail or Office 365?

I can help you set up your email with the service of your choice.

Directories can be used for a whole range of purposes such as listings for local businesses, employee directories, or even professional service listings that allow visitors to engage a contractor for a particular task.

Got a lot of great ideas, but no time, or maybe your artistic flair extended to a high school project you never quite got around to finishing? Maybe you need a site NOW but can’t afford to hire a graphic designer for a complete package of site elements?

I’ve got you covered. With over 20,000 design resources including vector illustrations, background images, Adobe Photoshop and Illustrator resources, fonts and icons, I’m sure to have something that meets your needs.

But wait there's more

At Felementary Designs I want you to get value for money so I’ve put together these bonuses for those ready to invest in their website. Each bonus will give you 12 months of support hours to help keep your website flourishing all year long. Support may consist of any or all of the following; content updates, layout changes, plugin installation, adding new features and functionality, and restoration after client made changes.

Spend at least $1550 on your website package

E.g. Budding + Blooming eCommerce
1 hour of free support per month for 12 months
Book me in!

Spend at least $2900 on your website package

E.g. Blooming + Blooming eCommerce
2 hours of free support per month for 12 months
Book me in!

* Bonus hours begin at the conclusion of the free 30-day launch guarantee period. Support hours expire at the end  of the calendar month and cannot be rolled over.

Don't wait too long, these bonuses are limited to the first 3 websites booked in each tier!

Your website is an investment in your business
and in yourself

I aim to provide cost effective websites that show your business at its best. Here’s a few basic packages to get you started, we will discuss your exact requirements to ensure you’re getting exactly what you need.


Perfect for business who are just getting started and only need the basics

Package starts from

$ 1197
  • Included Value: $750


All the basics for your online store

Addon starts from

$ 377


Perfect for businesses who are ready to kick goals with a strong website

Package starts from

$ 2397
  • Included Value: $750
  • Up to $1490 bonus value available
Most popular

Blooming eCommerce

Take your store to the next level with advanced eCommerce

Addon starts from

$ 597
  • Included Value: $220

Need something completely bespoke?


Perfect for businesses who are ready to thrive, this package will provide you a best in show website cultivated just the way you want

Let me reward you for your investment

Bonus packs are limited so book your discovery call today before you miss out on these great offers

Spend at least $1550 on your website package

Reveal bonus value


Hurry only 1 pack remaining

Spend at least $2900 on your website package

Reveal bonus value


Hurry only 3 packs remaining

Free bug fixes for 30 days post launch

In addition to the warranty provided by Australian Consumer Law, I pride myself on delivering the highest quality work I am capable of. With this in mind, should you encounter issues with the website within 30 days of delivery, repairs will be conducted FREE of charge. In addition, should a plugin or specific functional element of the site recommended by me become unstable within the first 6 months, the first 2 hours of work required to repair or replace it will be provided free of charge (additional costs for a new plugin may apply).

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